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Promotion Program


About the program

Telefilm Canada’s Promotion Program targets Canadian organizations active in film, television or digital media. The program offers financial support for events open to the general public and for initiatives held in Canada that are principally aimed at industry professionals.

This Program was revamped in 2012-2013 as part of Telefilm Canada’s Program Redesign initiative. Since last year, the Promotion Program replaces the Skills and Screens Program and now includes Telefilm funding of awards ceremonies as well as of alternative distribution networks.

Terms and conditions for recurring events for fiscal 2013-2014

> For fiscal 2013-2014, Telefilm’s financial participation for eligible events that were supported during the previous fiscal year will be established by adding the two following elements:

- 50% of the total amount of Telefilm’s financial participation during fiscal 2012-2013


- 50% of Telefilm’s financial participation as established on the basis of the Program’s criteria.

> Telefilm’s financial participation for fiscal 2013-2014 will be adjusted so that the maximum variation is of 4% in cases where the amount is less than what was granted for fiscal 2012-2013. However, Telefilm’s financial participation for fiscal 2013-2014 will not exceed the amount granted for fiscal 2011-2012.

> In 2013-2014, an enhanced amount will be granted to events that have secured increased private funding. However, Telefilm’s financial participation for fiscal 2013-2014 will not exceed the amount granted for fiscal 2011-2012.

> Reference data used to calculate amounts based on the Program’s criteria will take into account the two previous editions of the event, as set out in the Guidelines.

> Funding applications for events that did not meet the minimal Canadian content thresholds set out in the 2012-2013 guidelines (which remain in effect in 2013-2014), and for which a recovery plan was presented last year, must adhere to this plan in 2013-2014.



Guidelines for the Promotion Program

(98 KB)


Submit and track your application online using eTelefilm

List of Required Documents at time of application

(65 KB)

Template - Budget & Financing Plan

(105 KB)

Visibility Grid

(118 KB)

Event Report

(63 KB)

Initiative Report

(54 KB)

Declaration of Canadian Status of Corporation and Corporate Information

(116 KB)

Application Dates

Applicants may submit a funding request at any time during the open application period from April 30 to December 13, 2013. Applications must be submitted via eTelefilm. If you do not have an eTelefilm account, we invite you to open one at your earliest convenience.

April 30, 2013 - Opening date for the Promotion Program
Region(s) : Atlantic, Quebec, Ontario, West
Language(s) : French, English

Useful Tools

Frequently-Asked Questions

(47 KB)

Affidavit Form for Event/Initiative at Final Costs

(60 KB)


See offices contact information

Picard, Isabelle

Sciortino, Carmela

Veffer, Risa
Ontario and Nunavut Region

Voogt, Patricia
Atlantic Region

MacGregor, Carrie
Western Region