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Marketing Program

The Canada Feature Film Fund’s Marketing Program is available to distribution and production companies looking for marketing and distribution support for their feature film projects.

The Program funds marketing activities aimed at increasing theatrical accessibility and enhancing opportunities for audience access via digital distribution and multiple viewing platforms, which is in line with Telefilm’s goal of expanding the reach of Canadian productions and talent, both nationally and internationally.

This Program has been revamped as part of Telefilm Canada’s Program Redesign initiative, following extensive consultation with the industry across Canada. Telefilm’s goal in streamlining our programs is to respond to client needs more efficiently by reducing the administrative process burden as well as the decision-making response time.

The new Program comes into effect May 27, 2013.


OVERVIEW OF KEY CHANGES

Program consolidation

  • The main Marketing, Alternative Distribution, Web-Ciné 360, and Versioning Assistance Programs have now been merged into a single Marketing Program.
  • International Marketing remains a stand-alone program.
  • Both Performance and Selective components will remain in effect for fiscal 2013-2014.

Eligible expenses

  • All eligible costs and activities previously funded under the various separate programs will continue to be supported through the new Marketing Program, along with an expanded scope of eligible expenses which includes support for marketing and distribution on ancillary and digital platforms.
  • Versioning assistance will be considered an eligible expense under this Program.
  • A theatrical release remains a compulsory component of marketing plans submitted to Telefilm for support.

Eligible applicants

  • Both eligible Canadian distributors and producers can apply for financing. In all cases, the applicant must be the distribution rights holder.
  • Eligible projects are Canadian feature films (CAVCO 8/10 or Audiovisual Treaty Coproduction), with priority given to CFFF-funded films.
  • Telefilm will continue to exercise discretion in determining whether or not, and to what extent, a company is qualified for the requested purpose of receiving any financing from the Program.

Financing levels

  • Production companies will be entitled to apply for marketing support of up to 75% of the eligible costs - to a maximum of $50,000.
  • The amount of financial support (subject to 75% maximum and overall availability of funds) will depend on the amount of the request, the scope of the project, as well as the applicant’s track record.
  • Recoupment will remain unchanged for fiscal 2013-2014 (other than the merging of previously separate costs such as versioning).

Contacts

Guidelines

2013-2014 Marketing Program

(174 KB)

Business Policies

Consult the business policies related to Canada Feature Film Fund

Forms

Feature Film Marketing Assistance Form

(328 KB)

Declaration of email address

(42 KB)

Affidavit - Canadian Content

(146 KB)

Declaration of Canadian Status of Corporation and Corporate Information

(116 KB)

Application Dates

The Marketing Program opens on May 27, 2013. See section 9.2 of the Guidelines (When to apply). Applicants must send the application form to their regional office (to the attention of the Project Coordinator), together with the Telefilm standard budget and all required documentation. Telefilm will advise when eTelefilm becomes available for this Program and at that point submissions through eTelefilm will become mandatory.

Useful Tools

Frequently-asked questions

(64 KB)

How a performance envelope for Marketing is calculated and allocated

(94 KB)

Template - Budget - Marketing

(90 KB)

Template - Final Cost Report - Marketing

(125 KB)

Affidavit Form for Final Costs Less Than $200,000

(50 KB)

Exploitation Report - Distribution (Standard Form)

(50 KB)

News Releases

April 30, 2010
Telefilm Canada grants more than $25 million in funding to French-language feature films for 2010-2011 through the Canada Feature Film Fund

April 15, 2010
Telefilm Canada announces support for Sarah Polley’s new feature film, Take This Waltz

December 4, 2009
Telefilm Canada finances 17 English-language feature films through the Canada Feature Film Fund

December 3, 2009
Telefilm Canada announces its support for 10 French-language feature films through the Canada Feature Film Fund

June 19, 2009
Canada Feature Film Fund
Téléfilm Canada announces support for 7 French-language feature films

February 26, 2009
Canada Feature Film Fund – Fiscal 2009-10
Telefilm Canada announces support for 7 French-language feature films

November 19, 2008
Telefilm Canada finances the production of 12 English-language projects through the Canada Feature Film Fund

July 9, 2008
Telefilm Canada finances the production of 3 English-language projects through the Canada Feature Film Fund

June 27, 2008
Canada Feature Film Fund 2008-09
Telefilm Canada backs seven daring French-language features

November 15, 2007
Canada Feature Film Fund 2007-2008 – development support
Telefilm Canada issues call for French-language Canadian-majority international co-production projects

August 3, 2007
Telefilm Canada finances the production of seven English-language projects through the Canada Feature Film Fund

June 15, 2007
Canada Feature Film Fund – Selective Component – Fiscal 2007-08
French Operations and Quebec Office supports production of six new feature films

April 5, 2007
Telefilm Canada supports 14 English-language projects through the Canada Feature Film Fund

February 22, 2007
Canada Feature Film Fund 2007-2008
Telefilm Canada announces funding for 10 new movies

October 23, 2006
Telefilm Canada announces key changes to the Canada Feature Film Fund in collaboration with the Working Group for the English-language market

October 23, 2006
Telefilm Canada announces key changes to the Canada Feature Film Fund in collaboration with the Working Group for the French-language market

June 15, 2006
Canada Feature Film Fund – Fiscal 2006-07
Telefilm Canada funds films by Denys Arcand and Bernard Émond and supports five other feature films

May 16, 2006
Telefilm Canada’s Executive Director to expand his responsibilities

March 16, 2006
Canada Feature Film Fund – Telefilm Canada’s Quebec Office
Application deadline extended to March 23, 2006

March 14, 2006
Canada Feature Film Fund
Telefilm Canada supports the development of 83 feature films

March 1, 2006
Telefilm Canada selects seven promising French-language projects through the Canada Feature Film Fund

December 19, 2005
Canada Feature Film Fund 2006-07
Quebec and French Operations Office announces two deadlines for feature film development

November 24, 2005
Canada Feature Film Fund
Telefilm Canada supports 73 development projects

September 20, 2005
C.R.A.Z.Y. is Canada's pick for the Oscars® in 2006

July 20, 2005
Telefilm Canada selects 14 promising projects through the Canada Feature Film Fund

July 8, 2005
Sébastien Rose’s La Vie avec mon père wins audience award at the Karlovy Vary International Film Festival

June 30, 2005
Canada Feature Film Fund 2005-2006
Telefilm Canada supports 12 feature films

June 14, 2005
Canada Feature Film Fund, fiscal 2006-2007
Telefilm Canada moves forward its application deadlines for French-language productions

April 28, 2005
Trailer Park Boys: Hitch their trailer to the big screen
Telefilm Canada announces feature film of successful television series

April 27, 2005
Telefilm Canada at ShowCanada 2005
Partnering for audiences with Canadian distributors and exhibitors

April 4, 2005
Canada Feature Film Fund 2005-06
Telefilm Canada’s Ontario & Nunavut Regional Office Selects Three English-language Features

April 4, 2005
Canada Feature Film Fund 2005-06
Telefilm Canada’s Western Region Selects Two Features

March 29, 2005
Canada Feature Film Fund 2005-06
Quebec Office Selects Seven Features for Funding

February 22, 2005
Montréal International Film Festival
Telefilm Canada and SODEC Reaffirm Their Support

June 28, 2004
Canada Feature Film Fund
Telefilm Canada Greenlights Four Promising English-Language Features


Contacts

See offices contact information

Ng Qui Sang, Samantha
Ontario and Nunavut Region

Picard, Isabelle
Quebec

Sciortino, Carmela
Quebec

Porter, Jennifer
Western Region

Voogt, Patricia
Atlantic Region