Foulplay is an immersive fiction designed to engage youth in the top environmental challenges faced by the globe. This multiplatform entertainment brand combines an online episodic graphic novel with mini-games, social networking and live action all embedded in the narrative to enhance the story.

The graphic novel series is an epic adventure that bridges present day with a distant future world. The story is about a young man who is the unwitting receiver of violent visions from another time. He must face his own complacency and choose how to respond to these visions that warn of the final abandonment of planet Earth. It has been described as the Matrix meets Erin Brockovich, with a little CSI meets Blade Runner. Runner thrown in.