Be the Creature Interactive is a Web site, an interactive television component (ITV) application, a community site and a sophisticated game, all in support of the high-profile National Geographic wildlife documentary series, Be the Creature.

The Web site is filled with information about the 13 different animal adventures Executive Producers Martin and Chris Kratt encounter in the television series. There are downloadable educational addenda, overviews of the Kratts' experiences, and footage that never made it into the TV series. In addition, an online community forum allows participants to discuss conservation initiatives around the world. The online game Be the Creature allows users to take on the role of an animal from the TV show and try to fight for survival in the wild. The interactive component of the project extends the TV experience by providing additional information and resources on screen while viewers watch the show.